It’s allowing the reader to raise a hand to say: “Keep me updated on a story that matters to me... don’t make me hunt it down, or hope to randomly stumble upon it.” This creates loyal, regular readers, with all the benefits of that.
The AlertMe algorithm is built with Natural Language Processing & Contextual Semantics via Artificial Intelligence and Machine Learning to be a partner to a publisher, not a competitor (or ‘frenemy’).
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